Northwind Coffee Roasters
A custom WooCommerce experience for a Pacific Northwest specialty coffee roaster with subscription delivery, single-origin tracking, and wholesale pricing tiers.
The challenge
Northwind had outgrown their off-the-shelf Shopify store. They needed customer-specific wholesale pricing, subscription roasting plans, and origin-tracking metadata that their existing platform couldn’t support cleanly. Performance had degraded as their catalog grew past 200 SKUs.
What we built
A fully custom WooCommerce build on managed WordPress hosting, with a hand-rolled subscription module, B2B wholesale pricing rules tied to customer accounts, and an origin/tasting-notes content model that powers both product pages and editorial articles.
- Custom checkout flow optimized for subscription + one-time mixed carts
- Wholesale pricing tiers with PO-based net-30 invoicing
- Origin-tracking taxonomy with farm-level metadata
- Editorial CMS for coffee education content marketing
Results
The new site shipped on time and immediately delivered measurable performance and conversion improvements. Subscription signups grew 40% in the first quarter, and the wholesale ordering portal eliminated dozens of hours of monthly admin work.